I want to share with you today, a story that is all about love, hatred and betrayal. It is an inspiring and gripping tale that will leave you wondering what the next chapter will bring. You can rest assured that there will be no end to this saga.

At it’s core, this is a classic story line. You know it very well, I’m sure. It is the quintessetional “boy meets search engine” tale. For those of you who are unaware, it goes something like this: Boy meets search engine, boy becomes besotted by the power and unparalled reach of the search engine, search engine kicks boy to the curb (for no apparent reason), boy’s account is suspended and his once thriving business is shut down overnight.

What I have just described, is the most recent round of ’slaps’ for Adwords advertisers. For the purposes of this story, we’ll refer to the boy as “Cam” and the search engine as “Google” (this is actually based on a true story .

From the very start, we could see the unbelievable power of Pay Per Click (PPC) advertising to drive traffic to our landing pages. It is fast, targetted and when done well, yields an extremely high ROI. We knew that the top earners rely almost exclusively on PPC to generate the number of leads necessary to build a profitable business in this industry. So from day one, Cam immersed himself in learning PPC. After a couple of months of full throttle study, he unleashed our campaign, and within four months, we had been recognized with a master marketing award by CCPro. It was a giddy ride. Cam loved the science and precision of PPC. We could see immediately which of our campaigns were working, and which weren’t. Our campaigns delivered us highly qualified leads within hours of turning them on, almost more than we could handle in fact.

But then the rules of engagement changed. Google, partly at the behest of the FTC (Federal Trade Commission) went on the rampage in the home based business industry. Any Adwords campaigns that drove traffic to landing pages which were replicated, or obvious “biz opp” pages, were shut down. Use of trademarked company names in Adwords campaigns, such as Liberty League International, Lifepath or Global Resorts Network, also led to the shut down of the campaign.

Now, in some cases, accounts were ’slapped’, and advertisers received a warning. In other cases, accounts were suspended (definitely more serious). Worse, some advertisers were advised in writing, that Google would not accept any advertising from them ever again.

Obviously, this is pretty devastating, but when we consider what has happened in the context of why it has happened, it is actually not as grim as you might imagine.

Having spent a lot of time listening to people such as Perry Marshall, Dr Glenn Livingston, Frank Kern and Cherie Yvette (as well as gleaning information from Google itself), it has become apparent that a couple of forces are at work here. Firstly, the FTC is cracking down on the home based business industry in a big way.

It would seem that there is a strong move to clean up the “get rich quick” marketers who extract a lot of money from people who are chasing a dream, and are generally not well suited to work this type of business (these same marketers give this industry a very bad name). This is a very good thing. For those of us conducting our businesses online with integrity and professionalism, this will narrow the pack considerably. It will also protect consumers to a greater degree than ever before.

Google enjoys market share online (a staggering 83.5% amongst a field of thousands of search engines), and the reason why, is because it consistently delivers value to searchers in the form of relevant, current and unique information on each and every search. So you can understand why Google might be inclined to crack down on replicated websites.

This is where a solid understanding of marketing principles is going to be absolutely critical to your success online. You will need to know how to research what your niche is searching for, and how to deliver that information to them in a professional manner. And the principles that underpin the way the search engines function are not likely to change in dramatically in any way, other than to continue to tighten up to protect searchers/consumers when they are online looking for products, services, businesses and information.

You have now joined the ‘Information Marketing’ industry. You will need to learn how to research and present high quality relevant information online, and in doing so, position yourself as a person of value and a leader.

So, in the final wash up, the ending is not necessarily the disaster it first appeared to be. Increase your value to the world, present your business in an honest and professional way, and stay abreast of search engine requirements (by tapping into as much training in the CCPro back office as you can), and you should be well positioned to enjoy a happy ending.

Make today a great one.

Cheers,

Nath

This week the guys at mystoryhub let us know about a new service that is detailed here … http://myccmarketing.com/services/mystoryhub.php

A quick word of advice/clarification … I think (pls correct me if I’m wrong as I wasn’t on the call), I think this is a service offering to set up a hub site. Now this is fine, if you want someone to set up a good looking personally branded website.

But (and this is a big “but”) if you’re after a Google Adwords-friendly landing page to beat Google slaps, I don’t know if this is the answer. You’ll have to clarify it with the guys at MyStory Hub.

My big concern, when I checked out the http://myccmarketing.com/services/mystoryhub.php

offer is that it didn’t mention that they can or will design any “landing pages” for us.

Now, here, everyone needs to understand there is a huge difference between a landing page (squeeze page, capture page, opt-in page) and a “branded personal website or blog”.

The examples at http://myccmarketing.com/services/mystoryhub.php are “branded personal websites/blogs”. Our branded personal website is this one. On the other hand, an example of one of a Landing pages is http://Cat-Williams.com. Huge difference in form and function.

A landing page is set up with the sole purpose of capturing a lead’s name and email address (and possibly phone number). You can have dozens of these doing their job all over the internet.

A branding page (personal website) on the other hand serves a totally different purpose (in terms of our sales process). This is where people go — after they have become a lead. You direct them there, once you have established contact with them to get to …

* know you

* like you

* build rapport with you

* and trust you.

It’s like inviting people to your Home, after you made initial contact with them in a business sense (after they’ve been to your landing page).

So, your prospects will generally (99% of the time) become a lead from your landing page, not from your branded website/mystory hub/Wordpress blog.

It can be confusing. But it is dangerous (if that’s the right word) to imagine that you can have a personal branding page that ALSO functions as a landing page (lead capture page). The two have to be considered as serving two completely separate functions. One capture, the other rapport.

I would have liked to see the mystoryhub offer include a Google Adwords-friendly landing page design, with the form and everything. You’ll want to check this out with them.

Yes, you can certainly include a landing page within your personal website. But the landing page’s purpose and navigation should be isolated from the rest of the site. Otherwise people will get there, get distracted and start wandering around, instead of focussing and giving you their name and email address in return for the promise of “what’s on the other side”. You see, if there is no “other side” because the other side is already conveniently laid-out for them in your navigation bar, then there will be no reason for them to provide their name and address.

So I’d be asking the guys at mystoryhub if they can incorporate a Google Adwords-friendly landing page

for you.

You will want them to basically copy the general wording and layout from one of the landing pages from the back office. But change the design and change the names of the graphics and maybe include a pic of yourself and a sentence to introduce you (to make it Google Adwords-friendly). You will want them to bring across a “form” (the bit where the person fills in their name and email address) and they will need to link that back to aWeber and then back in to CCPro back office for you so you can track your leads.

I’ve just been through this today. Quite involved (sheesh). Good luck.

At the end of the day when approaching the thought of planning a landing page that’s not hosted by CCPro don’t be thinking you can incorporate one with, for instance, a personal blog site Home Page for instance. I just don’t think it will work. Too distracting. A traditional welcome page with a “For More Information” Form, is not a Lead Capture page, not an effective one anyway.

Yes, it is still a good idea to have a lead capture form on your Home Page and wherever else you might want one, but it’s not going to get many leads for you.

Of course there’s always an exception. Michael Forces blog (see picture below) at http://securebusinessmodel.com is the exception in this case. Michael has designed this whole site like a personal blog site.

But it’s not a “blog site that acts as a landing page”.

It is, rather, a landing page that looks like a blog site. Or, to be more accurate, a series of landing pages that, together, look like a blog site. Very cool. You go from one page to the next and unwittingly you are being confronted by one “landing page” after another. Ingenious. Each page makes you want to join Michael to see what’s on the other side. He gives a lot of info, but he’s careful about what he doesn’t tell so that there is still the offer of something incredible “on the other side”. Every page has an opt-in Form. You have to fill in the form to see a “Private Business Overview”. Every page has pics of Michael and Dalila enjoying the lifestyle made possible by “whatever it is on the other side”. Every page has great headlines. Every page follows a similar rythm and feel.

I hope this makes sense. Please understand you don’t have to worry about Google Adwords-Friendly landing pages unless you are doing Google Adwords advertising to get your leads.

Cheers,

Cat Williams

Alright, I admit that this might seem like a particularly stupid question. But you would be surprised at how casual too many people are when it comes to setting up their home based business. And I am not referring to their diligence when it comes to goal setting, reading mindset books, or tapping into the training.

I’m talking about the work that must be done before you even get to that stage.

It really is critical that you are properly set up from the very first. Just because you work an online business from home, it doesn’t mean that the you are exempt from the same rules that apply to brick and mortar businesses. You can’t hide online.

Now, I make this point for a couple of reasons. Firstly, you are running a legitimate business, and for taxation and compliance purposes, it is important that you dot the ‘i”s and cross the ‘t”s. Pain in the neck though it is, the set up administration must be done for you to operate your business legally (can you say “random audit”?).

Secondly, from a psychological perspective, if you don’t make the commitment to set yourself up properly from the first, if you are “dabbling”, or just “having a bit of a go to see what happens”, I promise you, you will not make a cent from your business, and you will waste a lot of time, energy and money to figure this out. Being set up as you intend to go on is a critical element of a sound business strategy.

A profitable business is a marathon. It is a long term commitment. The network marketing industry does a very good job of facilitating the notion that you can expect to see results and profits immediately after purchasing the product and signing on the dotted line.

Now, this is not a bald faced lie, because some people (very, very few I’ll add) do run their businesses hard and smart straight up, and enjoy incredible results. But for the average person coming into business for the first time, this is highly unlikely to be the case. Tempering your expectations and having a realistic understanding of what you are getting involved with, and what your commitment is to the process is also important.

So, where to begin?

I can speak about what this process looks like for someone in Australia, the general principles will be the same wherever you are, but you will need to seek specific advice from your own local tax professional or accountant, in the context of your local business laws, and existing financial and employment circumstances.

The first thing you will want to do is set up a company structure to run your business through. We personally use a Trust, which provides us with protection from personal liability (very important, we live in a highly litigious society, unfortunately). Check with your own accountant regarding what would be the most appropriate structure for you. Most accountants are very helpful regarding the steps you need to take, and the information you will need to supply to get this going.

The next thing you will need to do is set up a business bank account in the name of your newly formed company. You must keep your business and personal finances separate.

Check with your own banking institution regarding products that will be appropriate for you. Evaluate business banking facilities that have a credit card attached, and think about whether they have a rewards program that includes Frequent Flyer points.

If you are working your business Internationally, you will be wanting to attend conferences and company events. Having a Frequent Flyer rewards program can help you with the cost of your air tickets, or may enable you to upgrade on long haul flights.

When you establish a company structure and business bank account, you will need to apply for an ABN (Australian Business Number). You can do this fairly simply by logging on to www.ato.com

The first reason why you will need an ABN, is to comply with Government regulations for all business owners. The second reason is for the purposes of verifying an online merchant account.

As you can imagine, money laundering is an illegal practice that is rampant online, and merchant facilities such as Paypal are legally required to make sure that their account holders are not using accounts for this purpose. When you set up a business account with Paypal (or any other merchant facility), you will be asked to supply your business bank account details as well as your ABN. Failure to do this can lead to your funds being frozen. This is obviously not something that you want to have happen.

Next, you will want to make sure that you have an economical communication plan in place. It is a good idea to establish a phone line just for your business (nothing is more unprofessional than having your five year old pick up the phone to a business prospect). If you have a separate phone and broad band account in your business name, you will be able to run these expenses through your business.

It is possible to claim a percentage of your home power bill on your business tax return, but before you go ahead and put this in place – check with your accountant. Be aware that if you sell your home at any point in the future, the tax office will put up their hand to take a chunk of capital gains tax on the sale. It may not be worth your while to run utilities through your business if you own your home.

You will need to also seek advice from your accountant about the necessity for you to submit a quarterly BAS (Business Activity Statement) to the ATO. Your own particular circumstances will be the deciding factor for this decision.

Keeping an accurate set of books on your business is mandatory. It does not need to be overly complex, and there are some very good bookkeeping programs available to make this task simpler. Quick Books is a great program that is very user friendly, and if you are a Mac user, MYOB is probably the best call.

This is one area though, that I would suggest you outsource. It can be very time consuming, and it is not a sales generating activity, so unless you are experienced at bookkeeping, and can input and reconcile your own data quickly and with a minimum of fuss, I would definitely be outsourcing it. Your primary focus in your business should always be on the activities that generate leads, and convert sales. ALWAYS.

Either way, you will need to keep all tax invoices, tax receipts, and bank and credit card statements together in chronological order, so that it is easy for whoever does your books to work through them quickly and methodically. Otherwise it will cost you a fortune in bookkeeping fees, or wasteful hours of your own time.

So, that is a quick guide to some of the issues you will want to be working on and settling straight up, before you get too immersed in your training and marketing. It will give you a clean slate to move forward with, and allow you to get on with the business of making money.

Make today a great one.

Cat Williams

The most valuable piece of advice you will ever get

So you want to fire your boss (or your employees)? You want to make a fortune from home, spend more time with your kids, doing the things you love, and retire in style? Have millions invested — your money working for you? Live a life of luxury and leave a Legacy?

Who doesn’t?

Well we have some GOOD news and some BAD news for you…

The BAD news is that it’s not as easy as it sounds to setup and build a successful online business with a strong passive income.

If you are looking at an opportunity that promises to be “so quick and easy that anyone can make $$$$$ online in only a few hours per week”, avoid it like the plague. The word that applies to this kind of “opportunity” is SCAM. On that note, “quick”, “easy” and “free” have no place in the same sentence as “lucrative business opportunity”. And the type of person who is lured by these promises is not someone you want to do business with either.

Have you considered the following?

• How do you generate leads?
• Do you use offline or online advertising?
• How to you effectively follow-up with your prospects?
• How do you know if there’s actually a market for your product?
• How large should your marketing budget be if you want to make $50k/month or more?
• How do you make ads FTC compliant so that you stay of out hot 
water with the Government?
• How do you leverage your time with a personal assistant?
• Where do you find one?
• What should you do with the money you make so you don’t blow it all like most people do?
• How do you train your team so that it duplicates your success?
• How do you leverage your time and resources so you’re not working 70 hours a week?

There’s a lot to it, but the good news is that we are here to help you, and we’ve got some of the best of the best in the world at our back when it comes to this type of business.

If you’ve ever pursued a home business 
before, then this information is going to 
feel like a completely honest, open, and revealing breath of fresh-air, compared 
to some of the information (ie rubbish) 
you’ve probably heard in the past.

We’ll go as far as to say that you’re going to find the next seven days unforgettable.

Today is your introduction. Before we get into the good stuff in the coming days, we want to just share a dose of reality with you to set the framework for the future editions to come.

You’ll find that for better or worse, nothing will be held back. We’re going to walk you through our marketing process. We’re going to show you how we create our leads. We’re going to let you see our websites and explain their purposes.

We’re going to show you how to build a pipeline of prospects, and then how to market to them correctly using automated tools, and then finally, we’re going to show you how to leverage personal assistants that will cut your work load to just two or three hours per day.

Our goal, is that by your 7th day, this business, our team, and what we do will become REAL to you.

Too many times, too many people get sucked into hype and taken by empty promises like, “This product literally sells itself”.

Well guess what … That kind of talk and positioning does nothing but attract bad karma, false expectations and lazy losers with a lottery mentality who don’t want to DO anything. But before we go any further into that topic, let’s step back and take a quick look at your options…

95% of all home businesses are usually found in the network marketing or direct sales industry.

While they have many similarities, the primary difference is the compensation model. We prefer the direct sales model because it’s MUCH easier to replace a full-time or six-figure income compared to any other type of home business.

• Secret 1: Choose DIRECT SALES over “M L M” if you want to generate a large income quickly.
• Secret 2: Understand how you will really make your money and build your mini-empire.

You see, a business opportunity is really nothing — not an opportunity at all. In fact, it’s just an agreement on a piece of paper. The vast majority of people who end up starting a home business do so because they get all hyped-up about some “super” new product that they think will overtake the market and make them millions in the process.

The fact is, that’s not how it works.

The only way you’re ever going to make REAL money… I’m talking $250,000, to multiples of that, is to do one single thing…. and if you’ll sit back and really absorb the meaning of what I’m about to share with you, money will never be an issue for you again.

So here’s the most valuable piece of business advice you’ll ever get….

“Increase your personal value to the world.”

Yes that’s it: “Increase your personal value to the world.”

Did you ever consider that the amount of money you make is a direct measure of your worth to society?

Well it’s true, and if you want to increase your income, you’ve got to increase your value to others. Once you do that, money starts coming at you like wouldn’t believe. Business becomes a piece of cake. It all comes down to “social dynamics.”

You see, people like to work with, learn from, and buy from people who can offer them real value. People are looking for a leader, that is, someone they perceive as being able to help them to get what they want.

And guess what, if you are perceived as a leader in your field, the product or business opportunity becomes secondary in the eyes of your prospects.

It’s an instinct and a part of our very genetics because associating ourselves with people of means and power (i.e. leaders), increases our chances for survival and prosperity. In essence, when you increase your value to others, you never have to “sell” anything. People approach you. Your become a prosperity magnet.

On the other hand, if you don’t have any real value to offer someone, they’ll take their business elsewhere. That was our problem when we joined our first network marketing company. We had no experience of network marketing, we hadn’t made any money in it, so how on earth were we going to persuade anyone else to join us? And that’s the beauty of CarbonCopyPRO, because it enables even complete novices to plug into a proven system… and Put That Proven System To Work, For You.

Joining CCPRO was when everything changed for us. Even though we had no value of our own to offer our prospects right from the get-go, what we did have was a turnkey, automated marketing system that allowed us to make sales as soon as we opened the gates.

With CCPRO we weren’t faced with the daunting prospect of training any new team members ourselves, because there was already a team of experienced trainers, a forum of colleagues and a back-office of video and telephone tutorials on hand to do it for us.

The truth is that until CCPRO we’d secretly been 
scared of recruiting anyone because we had no idea what we were supposed to do with them if we did.

I mean, if we didn’t know what we were doing ourselves, how on earth were we going to help our new team members? So that huge problem was eliminated at a stroke with CCPRO.

What it meant was that even though we hadn’t yet “increased our own personal value to the world” we were able to tap into the value of the system and increase our value by association. But while CCPro provides a powerful “leg-up” in terms of offering value to your prospects, the “personal value” maxim still applies. In fact even more so when you are working online. People love automated systems, but they also love to do business with real people. And make no mistake, building strong personal relationships is critical in any type of business.

Whatever business you’re in, it’s vital to constantly increase your value. The more value you bring to the table, the higher your earnings will be.

So where to start?

The first place is in your head. If you’ve never been a successful business owner before, how can you expect to think like one? The answer is, you can’t. It’s simply not possible.

That’s why it’s imperative to prepare your MIND for success.

In order to increase your value to the world at large, you need to increase your personal value to yourself first, i.e. in your own mind.

“Think And Grow Rich” is a classic, as is “Secrets of the Millionaire Mind”. Bookshops are full of these types of self help books (as is e-bay, for those on a tighter budget). And they are invaluable. Just reading this material is not enough however. Every day, it is vital that you put what you learn into action, and become the leader you would want to follow. Simply having the discipline to do this will position you ahead of 97% of other people.

Once your mind is ready, education is the next step to increasing your personal value to the world. And education in the home business industry means knowing how to MARKET.

A knowledge of how to make marketing work is why so many entrepreneurs choose to work with CCPro. As some of the top income earners in the industry, we obviously have a lot of value to offer sharp, ambitious people. And we’ll sharing more of that value in tomorrow’s edition of Self-Employed And Rich …

Find out why less than one in one thousand people will ever make six-figures in this industry, and what you can do to ensure you’re in the winning category.

Dedicated to your success,

Dugan Street, Somerville WA 6430 Australia
Email Me Here: catwilliams126@gmail.com
Meet Me Here: http://BestOnlineBusiness-Solutions.com/AboutMe
Join Me Here: http://Cat-Williams.com/Welcome
Ask Me Here: http://BestOnlineBusiness-Solutions.com/FAQ

NOW … If you are serious about creating a real, substantial, wealth building income for yourself,
CLICK HERE. Our friend and colleague Jay Kubassek
has an important message for you.

Click here … to see Jay’s inspiring message.