Archive for July, 2009

How to understand the content network

The Content Network is one of the most overlooked volume advertising opportunities in the world. That’s most likely because it can be so hard to understand and leverage…

It’s really nothing like SEARCH. Jered is our resident Content Network Guru at RocketClicks.com… have a listen now while you’re thinking about it please:

*THE CONTENT NETWORK CURSE:
http://www.payperclicksearchmarketing.com/r/dCURSE.php?NTA0y

All my best,

Glenn Livingston, Ph.D.

CEO, Psy Tech Inc.

This is gold from the guy, pictured above, Glenn Livingston. In this interview Glenn is talking to one of his managers, a very bright young guy.

Subject: FREE MP3: the content network curse

I think you’re going to kiss me for this short paradigm-changing Adwords MP3 (spread it around please)

FREE MP3: The Adwords Content Network Curse http://www.ContentNetworkCurse.com

Among other things, when you here this 25 minute interview with Jered Klima (one of our high level managers who manages more spend on the content network than anyone I know), you’ll see:

  • Why you should probably NEVER SPLIT TEST 2 different
    content network ads
  • Why you should never NEVER turn a good content network campaign
    off, even for an hour

Seriously, the content network is a whole different animal and there are some very significant insights Jered’s been sitting on which you won’t hear anywhere else. (He starts with some basics, but it quickly gets VERY interesting)

FREE MP3: The Adwords Content Network Curse http://www.ContentNetworkCurse.com

More Gold from Glenn Livingston, pictured, for advanced marketers.

Watch the 6 minute video below to see the EASIEST way to get a handle on content network themes and instantly develop your adgroups with almost no effort!

*FREE ADWORDS VIDEO: Content Network AdGroup Theming Technique:

http://clicks.aweber.com/y/ct/?l=55rRu&m=1e9DbnUKBN3_Sv&b=Jdt6mvQxaipw2xjbkYvYHA

The AdWords Content Network is often cited as both the largest advertising opportunity in the world AND the least understood. The reason it’s so difficult for most advertisers to make profitable is because targeting is done by THEMES, not individual keywords.

Great post here from marketing guru Perry Marshall…

My morning commute – from bed to library, where I write is about 18 feet. Beats 18 miles, believe me. But there is one disadvantage (isn’t there always a potential disadvantage with everything?):

I can roll out of bed at 7 or 7:30, throw myself into my work and not even look up until 10 or 11 o’clock. So much to do, so much to do…. like the Dunkin’ Donuts guy says, “Time to make the donuts.”

It’s REAL easy to not stop and center myself first.

I’m in Dan Sullivan’s Strategic Coach program and the #1 thing they teach in Coach is: “Positive Focus.” Namely, that you start every interaction, every meeting, and every day with this question:

  • “What’s GOOD?”
  • “What’s good right now?
  • What positive thing happened yesterday?
  • What positive thing happened today?
  • What do you appreciate about the person you’re talking to right now?”

The Strategic Coach guys finally got through to me. A couple of months ago I started a new habit. I take out this teeny little Moleskine note book, it’s maybe 2 inches by 3 inches – and I write down something positive. First thing in the morning.

That all by itself isn’t enough. I don’t know anyone who prays or meditates who doesn’t think it’s the most healthy thing they do all day. But writing down one or two or three sentences in that tiny notebook is what gets me STARTED.

If it was a BIG notebook and I had to write a couple of paragraphs, it would never get done. My brain’s a little sludgy at 7:30 in the morning. But I can do 2 or 3 sentences. The thing we all have the hardest time doing is getting started. Writing down two or three things that are positive, that’s the first 20%.

Now the train is rolling down the tracks.

As you know, one of the things I like to do best is crank out a nice juicy rant. Gets my brain cells boiling, and everybody else’s too. Some of that is driven by my perfectionism and it’s great to be able to find the fly in the ointment. It’s why I’m good at solving problems.

But too much perfectionism can be its own curse, as we all know. Everybody I know who runs an online business is at least a little bit obsessive and you want that obsessiveness working for you, not against you.

Namely: Solving problems and moving forward, not uselessly grinding away on “the way things ought to be.” Also, gratitude is a GREAT reminder that most of the challenges you’ve faced in your life, you HAVE solved. (Right?)>/p>

You might be facing some stiff opposition today. So remember that all your victories will be built on a foundation of what’s good, not what’s wrong in the world. Start with something positive RIGHT NOW, and Seize the Day.

Perry Marshall

Lightning fast Google ad tip/makeover

A member suggested the following ad and I gave him the following feedback (below) which may be useful in a wider context…

Headline: Sack your boss

Description Line 1: Legitimate non MLM online business

Description Line 2: Great company with great rewards

Display URL: www.blahblah.com

Hi Bill,

A couple of quick suggestions regarding your example ad. I know your ad was possibly only a “roughy” but still this might be helpful. Here’s how I would modify it …

Sack Your Boss

Legitimate Non-MLM Online Business

Lucrative Company. High Commissions

www.blahblah.com

And here’s why …

Words like “great” and “top” are quite meaningless in their generality. “Lucrative” and “High” are more specific, descriptive, impressive.

There’s an old saying in journalism on the topic of specificity in headlines.

Don’t say: “Dog attacks child”.

Do say: “German Shepherd Mauls Girl, 4″.

(More specific and emotive)

Lastly, try and place your keywords in the headline. So, if your keyword is “work from home”, then your headline would be (you guessed it) “Work From Home” thusly …

Work From Home.

Legitimate non-MLM Online Business

Lucrative Company. High Commissions.

www.blahblah.com/Work%20From%20Home

Why? You’ll get better scores and relevance from Google. Plus they’ll bold your keywords in the ad.

I have also found that the term “Recession-Proof” works really well in ads.

so …

Work From Home.

Legitimate non-MLM Online Business

Lucrative Company. Recession-Proof.

www.blahblah.com/Work%20From%20Home

cheers,

Cat Williams.